Please note that ' Pet Grandma' is a fictional pet-based business invented for this business plan example.
For instructions and tips on how to write an Industry Overview for your own business plan, see Writing a Business Plan: The Industry Section, part of my These figures reflect the increasing humanization of pets, a trend that is showing no signs of waning.
Knowing your industry standards helps ensure that your forecast is both competitive and achievable.
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Our market research has shown that nine out of 10 pet owners polled in West Vancouver would prefer to have their pets cared for in their own homes when they travel rather than be kenneled and six out of 10 would consider having a pet sitter provide company for their dog when they were at work.
Currently there is no one company dominating the market.
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