“Especially because it hasn’t historically been a particularly creative space and people are becoming more creative with different kinds of foods, beers, and things they do in that retail environment.
You’re also going to reach people who you wouldn’t have reached before, and I think you can also brew interesting beer.
“I encourage our students to think more open-mindedly about brewpubs,” he says.
Maybe it’s become a little more of our niche than what we wanted—about 65 percent of our sales are food—but it’s working pretty well.” Hastings says that in addition to providing a significant revenue stream in food sales and also helping to bring in a more diverse clientele, the food, beer, and entertainment options at Überbrew all complement each other in creating an overall pleasant and inviting atmosphere.
“We believe that things such as atmosphere and service—even the music that’s playing when you’re enjoying our beer—only enhance the beer, and in the same way the food enhances the beer,” Hastings says.