Budweiser Girls Marketing Thesis

Budweiser Girls Marketing Thesis-78
But here’s what Budweiser did absolutely right—it launched its own live events—the Made In America Festival and The Budweiser Country Club.In the Made in America Festival, the brand collaborated with Jay Z’s Roc Nation to attract 80,000 fans!

But here’s what Budweiser did absolutely right—it launched its own live events—the Made In America Festival and The Budweiser Country Club.In the Made in America Festival, the brand collaborated with Jay Z’s Roc Nation to attract 80,000 fans!By creating an ad with a strong message, Budweiser’s ad was able to make a lasting impact. To state the obvious, experiences at concerts and festivals have always been unforgettable.

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Budweiser’s Born the Hard Way ad turned heads in the 2016 Super Bowl.

The ad featured the life of its Adolphus Busch—the 19th century German refugee—who found the beer brand.

Last April 2015, it launched The Budweiser Country Club, and its sponsored performers played in the biggest music festivals such as Stagecoach, Country 500, CMA Music Festival and Faster Horses.“It’s no longer about the signage or the size of a logo on a poster or a ticket or a stage.

It’s about what people talk about and the experience they take away and talk about later and remember and post online.” said the VP of Budweiser, Ricardo Marques, in an interview.

A market research study, found that the brand’s core customers are the traditional middle-class, patriotic, union worker. Considering that the brand was worth $23.4 billion last 2016, it seems that no publicity is bad publicity.

Budweiser has sponsored a number of sports teams and sports events.

Even with the effects of a down economy and imminent change in the White House, the boys are still able to come together and stay true to what really matters.

The spot is in essence a public service announcement for President Obama’s message of change.

Journalists jumped in the bandwagon to write about the worst rebrand in American history.

Interestingly, the bad publicity was not bad at all for Budweiser.


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