Business Plan Appendices

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Although business plans vary in terms of length and scope, all successful business plans contain common elements.

The plan should take into consideration your particular business and its environment.

This segment should include the following elements: This section should give readers a very brief overview of your business — where you've been, where you are now, and where you're going in the future.

Include: Your marketing strategy should also include information about your budget — how much money have you budgeted for marketing and sales costs?

Banks and other lenders understand that businesses will encounter difficulties at some point, and want to know how you will deal with these challenges.

Business Plan Appendices

Remember that overestimating strengths and opportunities or ignoring potential problems will undermine your credibility.

You can include: Conducting a SWOT analysis is an important part of business planning.

A properly prepared SWOT analysis shows investors that you have realistically and objectively considered these elements.

If you are looking to raise funding with your plan, you should detail the finance required.

Depending on who the plan is for, you could also include a ‘call-to-action’, telling the readers what they need to do next.


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