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In this edited excerpt, the authors offer a look at 15 factors you can use to make your product or service stand out from the pack.In your plan, it’s important to be able to build a convincing case for the product or service upon which your business will be built.
For assistance in preparing or refining youir business plan, you can check the All in-depth guide “Tools that Can Help You Write Your Business Plan,” which includes templates, PC-based “wizards,” and other helpful software.
, the staff of Entrepreneur Media offer an in-depth understanding of what’s essential to any business plan, what’s appropriate for your venture, and what it takes to ensure success.
The shoe giant Zappos has built its reputation by providing excellent customer service. When consumers know they can get a product repaired under a service guarantee or return a faulty product for a refund, they’re often more likely to buy it over otherwise superior competitors offering less powerful warranties.
JJB offers a broad range of coffee and espresso products, all from high quality Columbian grown imported coffee beans.
Even the simplest product has a number of unique potential selling strengths.
Many of the common unique selling strengths are seemingly contradictory.
Someone starting an Attention Deficit Disorder/Hyperactivity Disorder (ADD/HD) coaching business, for example, should explain precisely what coaches do to help individuals with ADD/HD.
Even a new spa may opt to list equipment and services offered that are unfamiliar to the infrequent visitor.
For many sophisticated software products and electronic devices, a seller who can’t provide tech support to buyers will have no chance of success. Whether you “tote the note” and guarantee credit to anyone, offer innovative leasing, do buybacks or have other financing alternatives, you’ll find that giving people different, more convenient ways to pay can lend your product a convincing strength. Excellent service is perhaps the most important thing you can add to any product or service today. Retailers of auto parts, home improvement supplies and all sorts of other goods have found that simply having knowledgeable salespeople who know how to replace the water pump in a ’95 Chevy will lure customers in and encourage them to buy. If you have ample experience, make it part of your selling proposition. People want to relate to Peyton and share his aura, if only obliquely. There are many wild cards unique to particular products, or perhaps simply little used in particular industries, with which you can make your product stand out.
In a world where word travels fast through social media, you want to provide top-notch customer service. For instance, consider a service agreement guarantee.