The tone you use throughout your business plan has a significant impact on how the reader perceives your business.
Generally, you want to maintain a clear, authoritative tone.
If other businesses, whether they’re in the same industry or not, have successfully implemented a comparable strategy, it adds credibility to your own proof of concept.
An in-depth business plan will contain lots of useful information and will likely end up being much more than ten pages.
Even if your business is in a casual industry, you want the business plan to remain formal.
Most importantly, ensure that your business plan is easy to read by keeping everything concise and avoiding technical jargon that someone outside your industry might not understand.
You should include your executive summary, financials, and any information pertinent to the person/s to whom you are presenting the plan.
A shortened business plan is usually made with a specific purpose or recipient in mind, so it will be easy to figure out exactly what is and isn’t important enough to make the cut.
Once you start working to get your business off of the ground, a strong business plan guides and helps you stay on-track.
Business plans come in all shapes and sizes, but you can generally whittle them down to three key versions.