Demographics for this group are younger, politically liberal people who are interested in making an individual contribution to the betterment of our environment.The second target segment is a select group from within the first segment of individual customers.Tags: Math Word Problems For 3rd GradeConclusion Outline For EssayConceptual Paradigm ThesisComputer Research PaperResponse To Literature Model EssayThe Brown Wasps EssayBusiness Plan Case StudiesThesis On Wheat Crop
Earthly Clean sells to consumers, some of those consumers then become distributors earning revenue for Earthly Clean as well as themselves.
If these new distributors attract more people to sell, they then make money on their specific sales as well as money on everything that their recruited sales people sell.
This is achieved through the private label procurement as well as the more efficient, grassroots system of distribution.
Earthly Clean will use a multi-level marketing approach (MLM) to the sale of these products.
This segment is taken from the actual consumers that purchase and use products.
This creates a sales force that passionately believes in the products that they sell.Earthly Clean’s mission is the development of a environmentally friendly distribution company that uses grassroots and network marketing techniques to sell the product and make a meaningful contribution to the environment.Earthly Clean exists to support its members and to support the environment.This will assist Earthly Clean in their goal of efficient inventory management.Products that will be part of the initial product line include: all purpose soap, bathroom cleaner, basin/tub and tile cleaner, detergent, window cleaner, bleach, laundry liquid and a variety of different air fresheners.Earthly Clean has been formed as an Illinois registered LLC. The company exists to distribute environmentally friendly cleaning supplies through an efficient, networking distribution system.Earthly Clean has incurred the following expenses for the start-up phases of the organisation: This vendor was chosen because of their quality products as well as their flexibility in offering low minimum orders (0).The first segment are individual consumers who are purchasing the products for personal (household) use.These individuals are environmentally conscious consumers who are looking for non-toxic cleaners for their home.This is an efficient and effective distribution model where the products are purchased private label direct from the manufacturer ensuring the highest quality and low prices. The traditional bureaucratic distribution model with huge corporate profits is eliminated.MLM businesses are often confused with pyramid schemes which are illegal in the U. Pyramid schemes are business forms that offer compensation specifically for the recruitment of new sellers.