Toface the fierce competition, how to effectively strengthen the marketing management hasbecome a current important topic faced by enterprises.
As a result, it is important andnecessary to do the marketing strategies research of Youmo milk tea to maximize resourceutilization.
This paper also provides a relatively comprehensive research idea and marketingstrategy formulation techniques, for other small and medium-sized enterprises or individualswho want to enter the milk tea market to do the marketing strategy combinations orinnovation, which can create certain reference value and significance.
In this paper, it stated the status quo of Labixiaoxin Company and Youmo milk tea， andthen， studied and analyzed the key marketing issues faced by Youmo milk tea.
Marketing borders on such fields as finances, accounting, human resources, psychology, etc.
At the same time, it’s a relatively new area where empirical findings play a crucial role and the amount of theoretical knowledge is not big.It will help enterprises to achieve the successof the product in the market with a better understanding of the market.This paper alsocombined different kinds of products research methods, and puts forward a comprehensiveanalysis of the ideas and research methods to help corporations to do the marketing strategyresearch.f.) Interview g.) Questionnaire Design (If you do questionnaire). Dissertations issued from 2012 onwards are available in digital format from the library.After this， the author took marketing guru Jerome Mc Carthy’s4Ps theory as the main line toanalyze and integrate the marketing strategy for Youmo milk tea from the four aspects such as product， price， place， promotion， and also put forward corresponding marketingmeasures.There is not only theoretical significance but also practical value.For that reason, you should make a careful and solid research before writing a dissertation regardless of the topic you choose.Please review standard structural requirements for dissertations.Structure: Anthology Abstract Table of content - RESEARCH OF METHODOLOGY (3.1) Research Framework / conceptual framework.(3.1.1) Primary Data: Potential customer survey, company data.