This article contributes to that discourse but with an emphasis that is less commonly discussed.It considers the role of typography in constructing academic dialect and communicative quality in exegetical writing.
This article contributes to that discourse but with an emphasis that is less commonly discussed.It considers the role of typography in constructing academic dialect and communicative quality in exegetical writing.Tags: 9. What Are Anecdotes In Terms Of Essay WritingWhat Is Citations In A Research PaperBusiness Plans HandbookJapanese Restaurant Business PlanEssays On Hunger StrikeBook Of Essays MontaigneActive Voice Essay
By extension, most academic journals still have their typographical voices prescribed by editors.
Normally, what scholars write is formatted in a pre-set visual dialect before it is released for public consumption.
Employing four case studies from practice-led, creative research projects undertaken in visual communication design at a New Zealand University between 20, it examines the contribution typography makes to identity construction in academic writing.
In addition, it unpacks ways in which individual researchers navigate the shape of language when communicating both the content and ethos of their thesis writing.
This is because as Brumberger notes, ‘we assign personality/emotional attributes both to typefaces and to passages of text, and as a consequence, typographical treatments may be understood as having personas that convey not only visual texture and mood, but also rhetorical stances that vary in their emphases’ (Brumberger 2003: 208).
By encouraging writers to conceive typography as part of their written voice, supervisors can significantly enrich new ways of ‘knowing’ and creating.
These issues are integral to how visual communication designers construct written text.
Indeed, critical writing in the discipline has a long history of expression through typography.
While this may sound egalitarian, effective typographical design is a complex skill and considerable care needs to be taken with how the appearance of a writer’s voice is constructed.
When we talk about designing such a voice, we are considering not only letterforms but also a range of other factors including spacing (tracking, kerning and leading) , justification and line set, emphasis (weight, size), and complementary relationships.