Ebay Case Study Slideshare

Ebay Case Study Slideshare-57
I’m grateful the ban happened, because it allowed me to move on towards greater and more epic things in my life.Based on the above, it’s easy to see how e Bay uses Core Drive 2: Development & Accomplishment to make the experience more fun and addictive for the Seller. What makes a buyer want to continuously buy on e Bay?Even though this was not the original certificate I received, it looked something like the image below.

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For the record, these are all Black Hat techniques.

Observing this effect, I began a small business buying and selling TI-83 Calculators, which was often a high school and college requirement.

At that event, there was a drawing of two football tickets to the first game in the season.

I was conveniently selected to be the student to draw one name out of a box to win these tickets.

One of the most popular blog posts on my website is a list of the “Top 10 e Commerce Gamification Examples that will Revolutionize Shopping,” with my first choice being e Bay (Disclosure – I’ve worked with e Bay on a couple projects in 2013, none which are mentioned here).

Ebay Case Study Slideshare

e is an online auction site that was founded in 1995, fairly early in the internet era.

By the way, this is what I now call a “Torture Break” (Game Technique #66), where a user must wait a duration of time regardless of her actions and incorporates Core Drive #6: Scarcity & Impatience.

When I finally sold the two ticket for few hundred dollars, I was ecstatic. During this time, I noticed that the final price of an e Bay auction is usually determined by what part of the day the listing ends, as most people like to wait for the last few minutes to put in their bids and steal the deal.

At the height of my e Bay career (second year in college), I received over 1,100 positive feedbacks (which I believe gave me a Red Star ranking), with a 100% satisfaction rate.

Unfortunately, towards the end my reign, my account was falsely banned for unexplained reasons, ending my first addiction towards a gamification site.

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