Environmental Graphic Design Case Study

Maybe you designed a website for a new band last week.

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Case studies are a powerful tool in the creative industry.

Being able to review your work, look at what you’ve accomplished, and learn from it is incredibly useful.

Here, they show us all the before-mentioned tactics — plus plenty of data, showing off exactly what they were able to accomplish and how.

While the thought of writing a full case study may sound daunting (and a bit like homework), it doesn’t have to be.

Writing about the specific issues that made them come to you in the first place is a great place to start.

If a potential new client can read the study and easily put themselves in the shoes of someone you’ve already helped, then congratulations — you’re on your way to a study done right.Prospects who can read it and think, “That’s my problem too!” will immediately feel that you can really help them.Last, and most certainly not least, be sure to use real, hard data.Some clients will scan your case studies just for that data.Whoever your ideal client is, and whatever the reasons, start there.Once you’ve got your ideal client in mind, think about similar clients you’ve already helped.Begin with who the original client was, what they do, and why they contacted you.Take the reader through your process: how you identified ways to help, how you met with the client, and what changes you implemented.They draw you in from the first line, explaining why they were contacted, and walking you through the process from start to finish.There are also plenty of visuals to show you what work was being done and how.

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