We have witnessed lots of changes in the communication field over the past few years.
The role of media changed dramatically over the last 5 years, and so did the features of a successful media planner, characterized today with the following: You should be a fan of routine's activities because media repeats itself in the matter of plans, adds, ideas...
Be creative and innovative in order to attract people's attention; Have a strong, identified and pleasant personality because you will be dealing with all kind of people, being from the lowest class, uneducated, to the highest class, highly knowledgeable.
Main aim of this dissertation is to know how the social networking influences the current generation through the extensive utilisation of social networking for marketing purposes and evaluating the social networking sites as a medium of advertisement.
To study the effect of social networking websites on the current generation.
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Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.The latest buzz “Social Networking” added to make users more interactive with their friends (Ivanauskas, 2009).Social Networking sites like Facebook, Orkut, My Space, and Twitter are already in to the market and making their presence felt by having lot of members join their networks and communicate with their friends and buddy list through their websites.Disclaimer: This work has been submitted by a student.This is not an example of the work produced by our Essay Writing Service. As media is part of Marketing, you should at least have a broad idea and knowledge about this feature in general. Be efficient in your advertising because it is a business where people pay a lot, and expect something concrete in return.The time spent on the internet increased by around 65% by the users in UK from 2007 to 2010 (Burrows, 2010).The statistics also show that the average age of the users of the social networking sites is predominantly low like in the 20 to 30 and 30 to 40 groups due to various reasons.The above mentioned social networking websites have bridged a lot of gap between friends who are priory difficult to stay in touch.They also have many users friendly and value added features such as sharing media and playing online games etc.