Learn about the day-to-day activities of an olive oil store owner, the typical target market, growth potential, startup costs, legal considerations, and more!
Olive oil stores stock a wide selection of hard-to-find premium olive oils, olive oil based products, and related gourmet products like spices, bottles of vinegar, and cured meat.
Since the store will face some indirect competition from retailers and other specialty food stores, the brand will be selling an exclusive and differentiate product: An olive oil with a customizable label – Único Olive Oil.
The objective of this work project is to study the viability of this marketing campaign, mainly if it complies inside the brand`s allocated budget for this project.
A marketing campaign, considering a TV spot, outdoors and press, costs around 500 k€, so the brand wants to distribute and allocate this value for an annual investment of 100 k€ during the 5 years of this project.
Our guide on starting an olive oil store covers all the essential information to help you decide if this business is a good match for you.
The best customers are those who are willing to pay a higher price for a natural and unique product once they understand why that product is superior to all others.
Customers at olive oil stores often consider themselves gourmands and appreciate the ability to learn about the products they use.