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The products include both hand held mobile telephone sets and servicing the products after sales along with giving the necessary training and support.The only way we can hope to differentiate well is to define the vision of the company to be a technology ally to our clients.The showroom will offer “Nokia” mobile phones as main product.
We will not be able to compete in any effective way with the chains using boxes or products as appliances. The benefits we sell include many intangibles: confidence, reliability, knowing that somebody will be there to answer questions and help at the important times.
The definitive worldwide standard for wireless communications has just broken through the 200 million-customer barriers.
However, the GSM industry is one of the most impressive success stories of the 1990’s and currently generates more than $100 Billion a year in subscriber revenues alone.
We have some major mobile phone distributors in the city, such like Emirates Computers, Juma Al-Majed and Jumbo Electronics.
Therefore we will import or stock directly, and it will not be any kind of production in our firm.
Moreover, our business will depend on retailing and not on production.In order to hold costs down as much as possible, we concentrate our purchasing with “Nokia” Regional Office in Jabel Ali at Dubai.We are going to have four major employees: Manger, Sales Lady, Technician and accountant.We make sure that our clients have what they need to run their private and business life as well as possible, with maximum efficiency and reliability.Our ambitious is mission critical, so we give our clients the assurance that we will be there when they need us.Achieving this milestone of 200 million subscribers to GSM services is the powerful result of the continuing need for people to communicate and access information on the move.With four new customers every second, the latest figures exceed, yet again, all industry predictions and demonstrate the persistently dramatic growth of GSM throughout the world.If our strategy works, we will have differentiated ourselves sufficiently to not have to compete against these stores.Our strategy hinges on providing excellent service and support. We need to differentiate on service and support, and to therefore deliver as well. The ideal place for the prospected Showroom will be at the new constructed shopping center in Tourist Club Area at East Side of Abu Dhabi City.There are some factors that will affect severely on the growing of our proposed business, such like: Customer is looking into factory guarantee for replacement the defected sets.“Nokia” corporation will grant us immediately this kind of warranty.