[click To Tweet tweet=”If you don’t know your customer, your business will fail.” quote=”If you don’t know your customer, your business will fail.”] In order to come up with a marketing strategy, you need to first know your customer inside out.
You should be able to answer such questions as: With so many channels to reach your customer, which one is best for you?
Depending on what you intend to sell, it’s important to think through which business model makes the most sense for your product. Here’s a fact you can bank on: there has never been a successful e-commerce entrepreneur that didn’t understand his/her target market, cold.
That’s why this section is one of the most important in the entire business plan.
That’s great – but how are you going to drive traffic to your ecommerce website and get customers buy it?
And how much can you afford to spend on your product?This is just an example of the types of insights one can gain from market research which can drastically alter your business model Google Analytics By using Google’s keyword planner and trends pages, you can get a good sense of how in demand your product is and whether it’s trending upward, or downward.Google is great for a general idea, just don’t bank on it.is a lifestyle hiking company that produces high performance hiking shirts for outdoor lovers. Once you go through the different sections of the business plan and conducted extensive research, you will definitely want to make some tweaks to your business model so no need to make this perfect.Our proprietary SPF40 fabric is one of the lightest fabrics on the market, providing mountain lovers with maximum comfort, both from a breathability and sun-protection standpoint. There are a number of ways to sell a product on the internet and several different online business models one could employ.Let’s say you’re looking to start a hiking company, called Atlas Hiking Co., which sells premium performance hiking shirts.A possible company description could be the following: Atlas Hiking Co. and a portion of our profits are donated to preserve national parks around the country. Before you start diving into the weeds, it’s a good idea to first develop a framework for your business model.So you’ve decided that you want to quit your day job and start your very own ecommerce empire. But before you become the next Jeff Bezos (and definitely before you quit your job!), it’s worth spending some time to think about a business plan.It’s amazing how these insights can translate into a meaningful business opportunity. After conducting the competitor analysis, Atlas Hiking Co.Here’s an example: If I was going into a Billy’s Outdoor Store to research the outdoor apparel market, I would probably ask Billy the following: What is the competition missing? might find that the competition’s hiking shirts offer very few features at a low price point, but no one offers a luxury hiking shirt with additional features at a higher price point.