This fairly large product mix enables the Coca-Cola Company to satisfy the needs of their consumers’ thirst, whatever it may be.This type of product mix allows the Coca-Cola Company to achieve its mission statement in which it states that it wants to “refresh the world” (Coca-Cola Company, 2006).Much of this growth is coming out of Latin America, the BRIC, and Western Europe (“Innovation, acquisitions”, 2007).Tags: How To Write A Thesis Statement For A Research EssayMethods Section Of Research PaperReview Of Literature For Financial PerformanceEssay Reading MaterialDifferent Kinds Of Essay SHow To Solve Manometer Problems With FluidsSolve Any Math ProblemsBelonging Thesis Statements FamilySynonym Of Assignment
Coca-Cola’s products can be viewed as both business and consumer products.
Place/Distribution: Another crucial part of the marketing mix is place and distribution of an organizations product. retailers and distributors) instead of directly selling to distribute its products worldwide (Coca-Cola Datamonitor, 2007).
Place and distribution strategies are “concerned with making products available when and where customers want them” (Hair, Lamb, & Mc Daniel, 2006, p. The Coca-Cola Company states in its mission statement that it wants to offer its products to all consumers globally (Coca-Cola Company, 2006). The Coca-Cola Company also uses intensive distribution strategies to make sure their products can be available everywhere.
The distributors and retail stores that the Coca-Cola Company deals with often implement their own pricing strategy (Coca-Cola Datamonitor, 2007).
Gas stations and convenient stores usually sell Coca-Cola products at a fixed price.