Basically, almost every high school teenager in the United States operates a social media account, including Facebook, Whats App, My Space, Yahoo, Google , Twitter, etc.
The social media platforms facilitate the sharing of experiences through personal photos that are highly based on fashion competitiveness amongst the teen group (Ghaznavi & Taylor, 2015).
In the digital platforms created through social media, the consumer is able to access and view diverse products before the actual purchase of the products.
Peer influence plays significant roles in the sharing of fashion products and product referrals that influence the spending habits.
There has been a remarkable outburst in social media usage in the past decade.
Social media platforms are increasingly growing as developers come up with better applications and new features.The Internet has brought about what is referred to as digital influence in consumer behaviors.This entails the ease of access to social media and the use of social media as a marketing platform.The use and consequent impacts of social media in spending habits is a particularly critical area in understanding consumer behavior.By understanding social media usage and preferences for particular goods, organizational marketers can develop strategies for product positioning.Failure to understand the consumer behavior can present great marketing challenges.Understanding consumer behavior is a strategic activity that can be applied in the overall improvement of the organization’s marketing approach.Nonetheless, if the generalizability of the findings generated from the study is questionable, the researcher will propose future research areas for studying. The study setting will be 3 high schools located in an urban setting, preferably Boston.The study will be conducted for a period of 6 months starting from May 2017 to November 2017.Social media plays major roles in the lives of teenagers as it is a key communication platform.Through social media, many people are able to connect remotely and share life experiences and trending news.