Writing professionally since 2004, Charmayne Smith focuses on corporate materials such as training manuals, business plans, grant applications and technical manuals.Smith's articles have appeared in the "Houston Chronicle" and on various websites, drawing on her extensive experience in corporate management and property/casualty insurance.
Seek trend and statistical information through resources such as the American Apparel and Footwear Association and Intertek’s Textiles, Apparel and Footwear Division.
Provide details on your shoe’s line’s market research and test results.
If you are seeking investment, your business plan should outline how the shoe store will outperform the local competition and Internet retailers through these dimensions.
Pro Business Plans has prior experience working with shoe stores to create custom plans for investment and strategy.
Organize the documents as they would appear in the plan and label each document accordingly.
Develop the executive summary for the shoe line’s plan.
Reduce your target market down to a reasonable size so the line can successfully and efficiently manage the customer demand.
Find your shoe line’s niche and show the distinguishing characteristic that define your potential customers, such the female, athlete , age 25 to 35, cross-trainer or tennis player, or male, adventurist or hiker, age 25 to 35.
Give a brief description of your shoe line’s products and services, but limit the information for the body of the plan.
Complete a market analysis of the overall shoe industry.