Yet a name is a name, and spelling or capitalizing it the way its creators intended may well be the better choice. Items in the following categories need neither italics nor quotation marks (unless italics or quotation marks are an intrinsic part of the title).
This is only a very short list, but most named nouns are treated similarly.
Yet knowing when to use both italics and quotation marks is useful and important for writers.
The cleaner the manuscript, the fewer problems it will be perceived to have.
to require italics or quotation marks actually does.
Most words in your manuscript will be roman text—unchanged by italics—and, apart from dialogue, will not be enclosed by quotation marks.Here is a formula we recommend: Put the title of an entire composition in italics.Put the title of a short work—one that is or could be part of a larger undertaking—in quotation marks.Titles of plays, long and short, are generally italicized.Titles of poems and shorter works of fiction are generally in quotation marks.Note that home pages of websites may feature decorative text; look at pages with corporate details for correct information.You may make a style decision and capitalize such words according to established rules, and that would be a valid decision.And when rules are followed, the manuscript will have consistency; if you don’t know the rules, it’s likely that you won’t make the same choices consistently throughout a story.And if you self-publish, when you’re the one doing the editing, you’ll definitely want to know how and when to use both italics and quotation marks and know how to choose between them.Brand names and trademarks are typically capitalized, but some have unusual capitalizations (i Pad, e Bay, Taylor Made, adidas).Refer to dictionaries and to company guidelines or Internet sources for correct capitalization and spelling.